
About Ruby+
Connecting Nigeria
to the World.
A New Era of Connection, Evolving our platform to better serve the global Ruby+ Community with enhanced tools and deeper connections.
Since 2000
Our Mission
Ruby+ was born from a simple yet powerful vision: to keep the Nigerian diaspora connected to their roots while discovering the vibrant culture that makes Nigeria unique.
Ruby+ is a platform that collates premium Nigerian businesses and services for display to diaspora Nigerians and tourists visiting Nigeria to drive tourism and commerce.
Our mobile app allows Nigerian brands to have a virtual storefront from where customers can get information, navigate to visit while in Nigeria and order for products and services. Businesses receive payment from Apple Pay and International Cards through the app.

Our Values
These Principles Guide Everything We Do And Shape The Experiences We Create
Authenticity
We partner only with genuine Nigerian businesses that represent the true spirit and quality of our culture.
Community
Building strong connections between diaspora communities and Nigerian businesses through trust and shared values.
Global Impact
Creating economic opportunities that benefit both diaspora communities and businesses back home.
Ready to Discover Nigeria
Join Thousands in Discovering Authentic Nigerian Culture, Verified Businesses and Experiences Through the Ruby+ App.